Iram, as a transformative co-founder of E Waste Social, is not only spearheading technological innovations but also actively reshaping the mindset of the formal sector in waste management. She emphasizes the importance of considering the carbon footprint of transactions, advocating for a holistic approach to recycling. By incorporating sustainability metrics into their operations, Iram aims to instigate a positive shift in the industry's mindset, encouraging a more environmentally conscious and responsible approach. 

Iram firmly believes that awareness is the first crucial step towards sustainability. Under her leadership, E Waste Social prioritizes education and outreach initiatives to enlighten businesses, industries, and the broader community about the significance of sustainable waste management. By fostering awareness, she aims to create a collective consciousness that values environmental impact and encourages responsible consumption and production practices. 

In essence, Iram's commitment extends beyond technological advancements; she is actively engaged in fostering a culture of environmental responsibility and awareness within the formal sector, laying the foundation for a more sustainable and eco-conscious future.